1972 Renault 15 & 17 brochure for US market

Renaulkt 17 Sports Coupe press dossier USA

12-page brochure from 1972, with images, technical specifications and a colour chart for the Renault 15 Coupe and the Renault 17 Sports Coupe. Distributed through the AMC (American Car Company) network, with whom Renault had partnered to enter the United States and Canadian markets.

The marketing tactic used by Renault is curious, renaming the range of colours with geographical names from the United States, such as the references to the states of Alaskan White and Luminous Vermont Green, or the similarity of the colour Rio Red, paraphrasing the film Red River, by Howard Hawks.